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- How Milka worked with snapchat
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Classroom Contents
Typography Critique - Rules & Shapes
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- 1 - How Milka worked with snapchat
- 2 - the first critique
- 3 - uppercase is hard to read (no more than 5 words)
- 4 - “Don’t be afraid of making things ugly. If you never make things ugly then you never discover anything new.”
- 5 - Shapes at the end of the page
- 6 - Take advantage of uppercase
- 7 - the function for rules and shapes (to draw and emphasis, group or divide things, push our eye away from something or pull our eye to something)***
- 8 - Taking two complex things and bringing them together***
- 9 - Different variations of the same information ***
- 10 - cold open (I designed architecture with this) (***)
- 11 - Milka’s approach to using shapes/lines to call attention to the names
- 12 - Wolfgang inspiration
- 13 - Milka’s BOOM redesign
- 14 - Make mistakes and have a line party. Don’t design with limitations. When you design with hesitations it shows.
- 15 - is it okay to draw lines over text?
- 16 - Lines cradle your baby
- 17 - your spacing doesn’t have to be even
- 18 - Proximity translates into relatability
- 19 - why drawing out these outlines work
- 20 - the default line weight is no good
- 21 - How do you know to use a rule or not? What problems can you look for that rules and guides can solve that type cannot?*
- 22 - A good example of 1 trick executed really well
- 23 - No relationship between lines and copy
- 24 - Let the layout talk to you
- 25 - how to make centered text work
- 26 - Grids are like underwear, it’s meant for support and not to be seen.
- 27 - Don’t treat the work like masterpieces, go all in on experimenting and trying.
- 28 - Chris’ guide to making patterns***
